Make It Short and Easy: Username Complexity Determines Trustworthiness Above and Beyond Objective Reputation
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چکیده
منابع مشابه
Make It Short and Easy: Username Complexity Determines Trustworthiness Above and Beyond Objective Reputation
Can the mere name of a seller determine his trustworthiness in the eye of the consumer? In 10 studies (total N = 608) we explored username complexity and trustworthiness of eBay seller profiles. Name complexity was manipulated through variations in username pronounceability and length. These dimensions had strong, independent effects on trustworthiness, with sellers with easy-to-pronounce or sh...
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ژورنال
عنوان ژورنال: Frontiers in Psychology
سال: 2017
ISSN: 1664-1078
DOI: 10.3389/fpsyg.2017.02200